While most of the world was watching the Olympics' greatest and most anticipated race live, U.S. fans were treated instead to a replay of the equestrian event.
At exactly 4:45 pm Eastern standard time today, as many as two billion people around the world tuned in to watch the 100 m final. In the historic race, Usain Bolt became only the second man ever to win the event in back-to-back Olympic games. He set an Olympic record of 9.63 seconds and ran against the fastest line-up of sprinters in history. But U.S. fans could not watch the race live and instead had to wait hours for the replay.
NBC, the sole rights holder to U.S. Olympic coverage, decided to save footage of the race until prime time, when ratings are highest, says The Daily Mail.
Needless to say, fans across America were outraged. Here are some of the responses on Twitter, as reported by Yahoo:
"Dear NBC - you may have heard that we Americans occasionally watch live sports on Sunday afternoons. You incredible doofuses," tweeted Forbes contributor Tom Watson.
"Usain Bolt finished so fast, NBC's delay will only be 5 hours," joked Jennifer Healy.
"Shameful, selfish and stupid," was the verdict of Twitter user TLanceB.
NBC did intend to carry a live stream of the event online. However, the stream broke down right before the race and did not come back up until after the race had ended.