Video: Air Jaws Apocalypse to kick off Shark Week on Discovery

Ready for Shark Week on Aug 12? The Discovery Channel is. ITM Instruments, makers of an award-winning camera called 'The Phantom' has released some incredible footage of shark attacks in slow motion, captured by their super high-speed camera.

Discovery’s Shark Week is just nine days away, and to celebrate Shark Week’s 25th anniversary, the network is kicking off its shark celebration with Air Jaws Apocalypse. Take a photographer, author and shark expert—Chris Fallows, and a natural history producer Jeff Kurr, then send them off on a 12-month mission to Seal Island in South Africa, to capture extreme closeup footage of a 14-foot great white shark named Colossus. Equipped with a Phantom High Speed Camera, capable of capturing 1 million fps, the duo get closer than ever before to film great whites jumping out of the water as they attack their meal. ITM's Phantom cameras boast Emmy and Academy-award-winning technology that has also won numerous research and development awards. ITM Instruments says that "with unsurpassed light-sensitivity, image resolution, acquisition speed, and image quality" their cameras "set the benchmark in the high-speed imaging industry." You can see the results for yourself. Part of their 12-month expedition has been released by ITM Instruments?Discovery Channel and is captured in the high definition video above. Shark Week beings August 12 at 9 p.m. EST.