It is being reported that the re-election campaign for President Barack Obama recently purchased $77 million worth of additional ad time that will run in eight battleground states starting Friday up until Election Day.
Since the election campaign began, the Obama re-election team will have spent more than $100 million in general election advertisements, which is double of what the presumptive Republican nominee Mitt Romney camp has spent thus far on election ads due to its primary spending.
CNN has learned from a Republican ad buy source that Team Obama has purchased $77 million of 30-second broadcast television ads that will air in eight battleground states, including Colorado ($7.02 million), Florida ($13.35 million), Ohio ($19.53 million) and New Hampshire ($4.93 million).
This latest purchase will bring the total media spending for the president’s re-election efforts close to $190 million.
Meanwhile, Politico reported Friday that the Romney campaign and the Republican National Committee have begun to buy 60-second ads in about the same battleground states, according to a campaign source. In recent weeks, Republican-leaning Super PACs have already launched ads, which have given the GOP an edge over the president.
On Thursday, the president’s campaign released a new television ad titled “Stretch.” It attacks the former Massachusetts Governor for paying a low tax rate in 2010 and for also supporting a plan that could help American millionaires.
“You work hard, stretch every penny, but chances are you pay a higher tax rate than him [Romney],” the narrator states in the ad. He explains the two-time presidential candidate made $20 million in 2010 and paid only 14 percent in taxes.
Despite the campaigns pushing hard with its media efforts, many voters in the key battleground states are already fed up with the ads because they feel they are being bombarded with election material all the time.
The latest poll, conducted by Rasmussen Tracking, suggests that Romney holds a four-point lead over the president. A poll by Pew Research showed completely different results with Obama holding a 10-point edge over the former governor.