says the 40-year-old rapper underwent a spiritual and artistic rebirth and was given the new name by Rastafarian priests. "I didn't know that until I went to the temple, where the High Priest asked me what my name was, and I said, 'Snoop Dogg.' And he looked me in my eyes and said, 'No more. You are the light; you are the lion.' From that moment on, it's like I had started to understand why I was there." He told journalists in New York, "I want to bury Snoop Dogg, and become Snoop Lion."
Snoop, whose real name is Calvin Broadus, Jr. says he also is tired of rap and his fifth album just released is titled, what else, "Reincarnated" and is all Reggae. "I've won every accolade you can get in rap, they call me 'Uncle Snoop' in rap. When you're an uncle, it's time to find something new ... I want to feel like a kid again." And he adds, "There comes a point where you say I done it all, or there isn’t much more to do.” “This was like a rebirth for me."
says Snoop believes the spirit he felt in Jamaica evoked the late Bob Marley. “I’ve always said that I was Bob Marley reincarnated.” All HipHop says, Marley's son Rohan was also at the small news conference to support Snoop’s new incarnation.
His visit to Jamaica is the focus of a new documentary by filmmaker Andrew Capper that is making it's debut at the Toronto International Film Fest on Sept. 7. And look for him on the red carpet, Toronto Life
says TIFF has just announced he will be there for the premiere
. Snoop gave journalists a sneak peek of the film at his news conference.
You can also see a video of Snoop's new single La La La from his Reincarnation album, on his YouTube channel.