Greek yogurt bars are set to become a hot New York trend as the craze for delicious, healthy Greek yogurt sees rival companies launching establishments dedicated to the promotion of the traditional Greek staple.
Greek yogurt maker, Chobani, became the second company to launch a Greek yogurt bar in New York City, on Wednesday. Chobani SoHo opened in Manhattan on July 25 to the delight of Chobani's President and CEO Hamdi Ulukaya.
The Sacramento Bee reported Ulukaya said "This has been my dream since we first started Chobani in 2005. I've always wanted to bring our brand to life in a new way and deliver a unique experience for our fans," adding "Our goal has always been to make simple, high-quality yogurt available to everyone, and Chobani SoHo will bring us one step closer to making this happen."
The opening of Chobani SoHo follows hot on the heels of Dannon's opening of rival yogurt bar, The Yogurt Culture Company, earlier this month. Dannon's bar serves fresh Greek and traditional yogurts. Both companies are cashing in on the increasing popularity of Greek yogurt. ABC News reports sales of Greek yogurt in America have doubled in the last five years, now accounting for 21 percent of all yogurt sales.
Both flagship stores offer fresh and frozen yogurt in a variety of flavours with a choice of toppings. However, the addition of Nutella drops and key lime pie mix takes something away from the quintessential simplicity of natural Greek yogurt which is traditionally served with honey or nuts.