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article imageDoes Facebook plan to add a 'want' button?

By Leigh Goessl     Jul 25, 2012 in Internet
Buzz on the web is speculating whether or not Facebook plans to add a "Want" button to its list of network features. If so, it could be very similar to the "Like" button.
Analysts note this might be Facebook's first product to directly impact commerce.
Inside Facebook wrote about the potential "Want" button back on June 28, writing:
"Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag – . The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.”"
If so, the way it's structured, the button appears as if it will be similar to Facebook's tremendously popular "Like" button. Allegedly, no third party apps will need to be installed if someone clicks the "want" button.
Waddington posted a mock-up of the currently disabled button on his blog, which fueled speculation.
Screen shot of a mockup of a disabled button found on Facebook by developer Tom Waddington
Screen shot of a mockup of a disabled button found on Facebook by developer Tom Waddington
Tom Waddington
According to a report dated yesterday from CNN Money, analysts are examining the impact of a new button where consumers can tell everyone what they want with a simple click.
Piper Jaffray analyst Gene Munster wrote a report released yesterday that said a "want" button "could be Facebook's first true product to directly impact commerce on the site."
"Offering a 'want' button and enabling users to tell friends and Facebook what products they want would give Facebook data closer to what Google has when users type an explicit commerce related search query," Munster wrote.
CNN Money reported Facebook did not confirm the release of a "want" button feature.
"We're always testing new platform features. However, we have nothing new to announce," a company spokesperson said.
If this button does come to fruition, the social network giant will have another way to present to advertisers data that shows what its network members want to buy.
What do you think of a "want" button? Would you use it?
More about Facebook, Social network, want button, Want, Social media
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