Analysts note this might be Facebook's first product to directly impact commerce.
wrote about the potential "Want" button back on June 28, writing:
If so, the way it's structured, the button appears as if it will be similar to Facebook's tremendously popular "Like" button. Allegedly, no third party apps will need to be installed if someone clicks the "want" button.
Waddington posted a mock-up of the currently disabled button on his blog
, which fueled speculation.
According to a report dated yesterday from CNN Money
, analysts are examining the impact of a new button where consumers can tell everyone what they want with a simple click.
Piper Jaffray analyst Gene Munster wrote a report released yesterday that said a "want" button "could be Facebook's first true product to directly impact commerce on the site."
"Offering a 'want' button and enabling users to tell friends and Facebook what products they want would give Facebook data closer to what Google has when users type an explicit commerce related search query," Munster wrote.
CNN Money reported Facebook did not confirm the release of a "want" button feature.
"We're always testing new platform features. However, we have nothing new to announce," a company spokesperson said.
If this button does come to fruition, the social network giant will have another way to present to advertisers data that shows what its network members want to buy.
What do you think of a "want" button? Would you use it?