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In the Media

article image'The Dark Knight Rises' still has impressive box office weekend

article:329224:9::0
By Tim O'Brien
Jul 23, 2012 in Entertainment
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The numbers are in and, after a understandable delay in the box office numbers, "The Dark Knight Rises" rules the weekend as it sales to the best 2D opening ever. And a third best opening, domestically.
The number to many might seem like a downer, but, truth it, maybe not. With the long running time and the 2D only here, the take of $160.8 million is not only impressive, it beat the odds of bad publicity. Or was it? Let's face it, Batman fights evil and what happened in a movie theater in Colorado was maddening and frightening, but also an opportunity cheer the Caped Crusader and what he stand for in our society.
As noted in a previous story reported here, it was going to be an odd weekend tracking this since the shootings - and it was. After Warner Brothers first toyed with the idea of pulling the film and they opted not to, they did cease from offering up totals as the weekend progressed. The other studios followed suit and that, for the most part, was a good idea. But, the business of show does march on and those still covering the movie angle, went forward. Thus, the ballpark figures were pretty darn close and moved along nicely all throughout.
Also to be commended on this one is Box Office Mojo, who fell silent as well. Now, let's give them credit as they provide some figures. On Friday, "The Dark Knight Rises" hauled in $75 million and then Saturday, $44 million, and Sunday, $40 million. Do not forget the midnight screenings alone grabbed $30.6 million.
Weekend
1. "The Dark Knight Rises" - $160.8 million
2. "Ice Age: Continental Drift" - $20.4 million
3. "The Amazing Spider-Man" - $10.8 million
If any film suffered, let's say the other releases, right? Meanwhile, despite the long run time of 2 hours and 45 minutes, Batman grabbed $36,532 per screen.
Now, the other list for this time around will deal with the best ever weekend, domestically.
Opening weekend record
1. "The Avengers" - $207 million
2. "Harry Potter and the Deathly Hallows Part 2" - $169.1 million
3. "The Dark Knight Rises" - $160.8 million
Perhaps not reported on were the response from a couple movie chains. One in Canada spoke up and donated proceeds while another wanted to comfort the families of those killed.
From Ceneplex: "We are shocked and saddened by last night's tragedy in Aurora, Colorado and extend our deepest sympathies to the family and friends of those affected. The safety and security of our guests remains our top priority, and while we believe this was an isolated incident, we have security measures in place for our upcoming shows." They added, "Cineplex Entertainment will donate a portion of the proceeds from tonight's (July 20) box office to the Red Cross RespectED: Violence and Abuse Prevention program. This program provides violence and abuse prevention education in schools and communities across Canada."
From Regal: "We are profoundly saddened by the tragedy that occurred at a Denver area theater and are concerned for the victims and their families. The security and safety of our guests and staff is always our number one priority. As is our custom, we will continue to monitor the situation and adjust our security needs as necessary. In the meantime, our thoughts and prayers go out to the victims and their families."
article:329224:9::0
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