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article imageOne-on-one with professional lifestyle blogger Casie Stewart Special

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By Alexandra Christopoulos     Jul 24, 2012 in Entertainment
Toronto - Whether she's at the latest, hippest, soiree, in front of the cameras, or walking down the red carpet, Casie Stewart is not your typical blogger.
The idea of blogging professionally was virtually unheard of back in 2005, when her site, Casie Stewart: This is My Life first launched. In it, Stewart pens daily about her life, fashion, technology and other industry events she attends. With the Internet business becoming increasingly competitive, Stewart has set herself a part from the rest by creating her own brand, which has made her a 'web celebrity' in her own right.
She has worked with MuchMusic, MTV Canada, Smirnoff and other brands, naming a few. After winning the coveted title of Virgin America's Toronto Provocateur in 2010, blogging has also brought Stewart additional perks, such as VIP access and international travel.
Speaking with Digital Journal during a recent trip to Boston, Stewart shared her insights on the opportunities blogging has brought her, working as a social media consultant and more.
1) As a successful blogger and social media consultant, what drew you into this type of work?
Innovation & creativity: I studied international business & marketing and I love learning. There was no 'social media consultant' or a job as a blogger when I started in 2005. At the time I published casiestewart.blogspot.com as a diary "this is my life: people, places, things & thoughts in attempt to keep more memories". I wrote about what I love, what I did, and shared it with the world as my passion. After I joined Twitter in 2008 my blog got more popular and used the experience I learned through blogging to get a full time job doing social media for MuchMusic & MTV Canada. I got my first spokesperson gig in 2010 and moved into being a consultant.
2) How was starting out for you? Was it difficult in the beginning?
When is the beginning? I started my first business in grade five. I co-wrote and anthology of poetry & prose and started a publishing company at 14. In high-school, I served a three year term as Dir. of Public Relations on the City youth council. I'm always trying to better myself, learn new things, and innovate. I wouldn't say starting out as a blogger was hard, all I needed was creativity and wifi. I think most bloggers don't realize the dedication it takes to build a good blog & loving audience.
3) What would you like to accomplish next in your career?
I'm ready to write my second book and I've been doing a lot more speaking lately. I would like to be a University Professor one day.
4) When did you know this career path was for you?
About three days into working at MuchMusic I realized I could watch Young & the Restless on the TV at my desk. (I've been watching it my whole life, guilty pleasure!) There were a zillion tabs open with Facebook, Twitter, YouTube, blogs, and entertainment sites. I thought to myself 'THIS IS THE BEST JOB EVER'.
5) With so many bloggers nowadays, how have you learned to stand out?
I consistently produce more original multi-platform content than most brands and bloggers. The longer you have been on the Internet helps too.
Stewart then opened up about some of her personal fave's and shares what else she's learned about work and living life.
6) Fave book?
"It's Not How Good You Are, It's How Good You Want to Be" The world's best-selling book by Paul Arden
7) One movie you could watch over and over?
The Sweetest Thing w/ Selma Blair, Cameron Diaz, Christina Applegate
8) Something you cant live without.
Alone time: I go crazy if I don't have time to be alone. I also go crazy without my iPhone.
9) Somewhere you've never been, but would like to travel to.
The future
The moon
Cape Town, South Africa
10) A piece of advice you'd give to your younger self, knowing what you do now
Save money! Don't hold back on your creativity! Be wild with your outfits!
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