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article imageMicrosoft records first ever loss

By Tim Sandle     Jul 20, 2012 in Business
The technology company Microsoft has recorded its first ever loss in its history, as the firm posted its quarterly accounts.
Microsoft has reported losses of $492 million in the three months to the end of June. This compares with a profit of $5.9 billion a year ago. This is the first loss recorded by Microsoft since the computing giant became listed on the stock market in 1986.
According to The Inquirer, the loss in profits was attributed to a decline in value of Microsoft’s on-line advertising business aQuantive. Microsoft purchased Aquantive in 2007 for $6.3 billion. aQuantive became part of Microsoft's newly-created Advertiser and Publisher Solutions (APS) Group. It was subsequently re-branded as Microsoft Advertising.
Despite the operating loss, Microsoft’s revenue for the three months to June rose by 4% to $18.06 billion.
In October 2012 Microsoft will launch its Windows 8 operating system, which the company hopes will lead to an upturn. Windows 8 features a new look that will present applications in a mosaic of tiles and will provide the same operating system for PCs, tablet devices and smartphones. In addition, Microsoft is planning to launch its own tablet device called the Surface.
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