On July 20, The midnight premier of The Dark Knight Rises attracted over 100 excited people to the historic Eltrym movie theater in downtown Baker City, Oregon. Anticipation was high as eager fans waited for the Eltrym's front doors to open.
Outside there was a young couple taking apart a small two-person A-frame camping tent near the front doors. According to the couple, they had erected the tent 4 hours earlier so they could be the first in-line to see The Dark Knight Rises.
At approximately 11pm, the manager of the Eltrym opened the front doors so the growing crowd could sit down inside the theater and feel more comfortable. The air conditioning was also turned on to help provide additional comfort. With so many warm bodies gathered in a large confined space, it didn't take long for the air temperature to gradually increase.
The price for one admissions ticket for an Adult was $8.50, which means the Eltrym probably earned somewhere around $850.00-$950.00 in ticket sales. Unfortunately, the Eltrym only keeps a small portion of the ticket sales as the majority of the proceeds go directly to the movie company. The Eltrym earns most of its income from concession sales, which includes candy bars, popcorn, bottled water and soft drinks.
There were very few people in the audience over the age of 21, and there were no young children or senior citizens. As a direct result of the main theater being packed completely full, the manager of the Eltrym had to open the doors to its second theater in the building to accommodate the overflow and anyone who started to feel a little claustrophobic. The Eltrym did not turn away anyone who wanted to buy a ticket to watch The Dark Knight Rises.
According to the manager of the Eltrym, there are only a few times a year when they offer a midnight premier of major Hollywood movie. In the past, the Eltrym has not been very successful with selling tickets for movies that are based on comic book heroes.
For example, when Marvel's The Avenger's premiered at the Eltrym, kids in Baker City were still attending school and ticket sales were a little low. However, when The Dark Knight Rises premiered at the Eltrym on July 20, school was out for the Summer and there were a lot of people visiting Baker City for the 3-day weekend celebration of Miner's Jubilee, which celebrates Baker City's historic ties with its gold mining industry.
The owners of the Eltrym knew that the combination of Miner's Jubilee, and the release of The Dark Knight Rises on July 20, would attract a huge crowd of people to their theater, and they were not disappointed.
After The Dark Knight Rises ended, the crowd quietly dispersed without very much talking. Everyone appeared to have enjoyed the movie and the owners of the Eltrym were very excited with the results of their ticket sales and concession sales. The Dark Knight Rises was good business for the Eltrym and brought a lot of joy and happiness to die-hard fans of the Caped Crusader.