As part of a series of a McDonald's advertising campaign, the fast food juggernaut answered the latest question: what's inside the secret sauce of the Big Mac? Executive Chef Dan Coudreaut provided viewers a demonstration of how to make the sauce.
Wait, isn’t the Big Mac sauce made with a Thousand Islands dressing? Apparently not. Although variations of the Big Mac secret sauce has been floating around the Internet for a long time, and supposedly a patron of McDonald’s can ask for the recipe, the fast food multinational corporation is showing its customers how to make the tasty sauce.
McDonald’s has been on a crusade to answer its patrons’ questions and to dispel any myths or rumors about its food in a new marketing campaign. One video consisted of why the food looks different in photographs than in person and the company has a list of questions answered by professionals in the company.
The latest video features McDonald’s executive chef Dan Coudreaut standing in a home kitchen making a classic Big Mac. He answers the question from Christine H., who lives in Oshawa, Ontario. Coudreaut takes off his chef jacket and begins to explain the ingredients behind the Big Mac sauce, which he emphasizes can be purchased at any grocery store.
- Sweet pickle relish
- Onion powder
- Yellow mustard
- White wine vinegar
- Garlic powder
Coudreaut takes out store-bought buns and toasts. He then proceeds to cook the beef patties. Once it’s cooked, he begins the construction of a Big Mac that may or may not look like sandwiches you would buy at your local McDonald’s franchise.
“Christine, I hope that answers your question about the Big Mac.”
What’s next in McDonald’s arsenal of ads?