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article imageWhy every entrepreneur should do '48 Hours in Silicon Valley' Special

By Chris Hogg     Jul 4, 2012 in Business
San Francisco - If you’ve ever worked in a startup, you know what it’s like to attack one of the most exciting and uncertain beasts you’ll ever encounter.
At any given moment you’re juggling 100 things; you never have enough staff; you need more cash, always; you have more ideas than you could ever execute; and most experienced investors will constantly remind you how difficult it is to achieve success at scale.
But if, despite all that, you still wake up every morning determined to change the world and you’re stubborn and resilient enough to actually get it done, you’re the standout entrepreneur the startup industry thrives on. And if that describes you, then The C100′s 48 Hours in the Valley event should be on your Top 5 list of things to do.
Twice a year, the C100 holds an event called 48 Hours in the Valley (subsequently referred to as 48 Hours) that offers 20 of Canada’s most promising startup companies two days of mentorship, workshops, investor meetings, strategic partner visits and networking. Entrepreneurs have to apply to 48 Hours, and 20 companies are selected to actually attend.
The C100 is a non-profit, member-driven organization whose focus is to support Canadian technology entrepreneurship and investment. The organization is made up of a select group of people based primarily in Silicon Valley, including startups CEOs, top executives of companies such as Apple, Cisco, EA, eBay, Facebook, Google, Microsoft and Oracle, and venture investors representing more than $8 billion in capital.
Digital Journal CEO  Chris Hogg  at  48 Hours in the Valley
Digital Journal CEO, Chris Hogg, at '48 Hours in the Valley'
Photo by Kris Krüg (@kk)
This year, Digital Journal was recognized along with 19 other Canadian startups as “best-of-the-best of Canadian entrepreneurship” and so we headed from Toronto to San Francisco to take part in 48 Hours. Opening night began June 25 and it kicked off with a private welcome reception at Mozilla headquarters where CEO Gary Kovacs and CIO Todd Simpson welcomed entrepreneurs, C100 Board members and C100 partners. After that, it was two packed days of networking, mentoring, investor pitches and workshops.
I’ve done pitches. Hundreds of them. I’ve been to networking events where you run around staring at strangers’ chests trying to read a name tag that is always flipped over and impossible to read. I’ve followed the Lean Startup movement and have incorporated a lot of its teachings into our growing business. And I’m fortunate to have a pretty amazing Advisory Board so I know what it’s like to sit down for one-on-one mentoring sessions. I’ve been an entrepreneur for more than 10 years now and, despite all that, I’m walking away from 48 Hours feeling like I have learned a lot.
It was only two days in San Francisco and Silicon Valley but it was two of the busiest days in recent memory. The biggest takeaway? 48 Hours is a world-class networking event where every person will ask: How can I help you? I’ve never met so many people lining up to offer their network, experience, etc. with no strings attached.
But it was more than that, and so I’ve chronicled my learning and experience as 48 Hours Alumni below. You can also read my synopsis of 4 standout experiences from ’48 Hours in the Valley’ on my personal blog.
Digital Journal CTO Alex Chumak (left) and CEO  Chris Hogg  at  48 Hours in the Valley
Digital Journal CTO Alex Chumak (left) and CEO, Chris Hogg, at '48 Hours in the Valley'
Photo by Kris Krüg (@kk)

The Top 8 things every entrepreneur can learn from ’48 Hours in the Valley’

These days there is no shortage of places entrepreneurs can find tips and advice to improve their business. In fact, Business Insider just published a list of 24 blogs you can follow for startup resources. Depending on where you are on the experience scale, some of the advice you get at 48 Hours is common knowledge and some of it may be new information or a different angle on something you already knew. What makes 48 Hours stand out is the background info on why advice makes sense and how real-world examples can affect your entrepreneurial career.
In this post, I am going to list several things I learned from 48 Hours and things you should know if you want to be an entrepreneur or run a startup. While I knew a lot of the more general advice, there were tidbits and context that I hadn’t heard before and this experience has made me better than I was a week ago.
So here are eight takeaways from 48 Hours that you should consider when building a startup:
Matt Roberts presenting at  48 Hours in the Valley
Matt Roberts presenting at '48 Hours in the Valley'
Photo by Kris Krüg (@kk)

1) Network and get out

I know, this comes right out of the Department of Obvious Tips: Get out of your office and network. Network with investors. Network with other CEOs. Network with competitors. While this may seem like common knowledge, I was continually reminded that startups and entrepreneurs are not all good at this approach.
Sure, networking is great for opening doors and getting new opportunities, but the biggest value I’ve found in networking was that I get a chance to know what I don’t know. The more I have surrounded myself with smart people getting stuff done, the more I’ve learned about where I am strong and where I fall short. Asking lots of questions gives you perspective you wouldn’t otherwise have, and it can come from people who have no interest in telling you what you want to hear.
Networking is a staple in the startup world, but doing it effectively and constantly is not something all entrepreneurs do. So many of us (including myself on occasion) put our heads down and focus too much on shipping product, inking deals, putting out fires, hiring, scaling and more. Doing a startup is hard work, so coming up for air can sometimes be challenging and you always ask yourself whether going to an event will help you, or simply waste your precious time.
While the day-to-day is important, coming up for air to network is just as vital. It helps you realign yourself with internal challenges and goals and enables you to see the world around you and take in outside learning to make your decisions more informed.
Who else in the industry is in your space? What are they doing? What have they failed at and why? What can you learn from an investor? All of these answers are right in front of you, but you have to network and get out. You won’t learn them sitting at your desk.
Anthony Lee (center) leads a discussion at  48 Hours in the Valley
Anthony Lee (center) leads a discussion at '48 Hours in the Valley'
Photo by Kris Krüg (@kk)

2) Think Big

If you’re building a company, sit back and ask yourself how big you are truly thinking. Do you want to build a million-dollar business? How about a $100-million company? What do you need to do to scale that to $1 billion? Are you building a lifestyle business where you make a good living, or do you want to change the world and you will need big backers to make it happen? Only you will know the answer to how big you want to be, but the answer will dictate who you should be talking to for help and whether taking outside investment is right for you.
Depending on the entrepreneur and business, you need to take a 10,000-foot view of your opportunities and try to figure out a way to be in a massive market. If you’re raising money to grow, don’t waste your time pitching a VC on a business that addresses a $50-million market. That may be a nice lifestyle business for you, but a VC is looking for the irrational exit. They need to multiply their investment many times over to generate a return for their LPs. Think about how you can build a company worth $500 million, or $5 billion.
The bigger you can go, the more likely you are to have powerhouse investors at the table with you.
From left to right: Robert Simon (BDC IT Ventures)  Anar Simpson (OC Board Member) and Arthur Wong (...
From left to right: Robert Simon (BDC IT Ventures), Anar Simpson (OC Board Member) and Arthur Wong (C100 Charter Member) at '48 Hours in the Valley'
Photo by Kris Krüg (@kk)

3) Unrelenting willingness to help

The C100 and 48 Hours stands out in my mind for one simple reason: Everyone wants to help, constantly; it’s relentless and comes with no strings attached. Whether it’s an introduction or advice, 48 Hours showed me The C100 is absolutely unrivaled in its generosity and Pay-It-Forward attitude.
 48 Hours in the Valley
'48 Hours in the Valley'
Photo by Kris Krüg (@kk)

4) Fail fast

Anyone who knows Eric Ries and the Lean Startup movement knows about this advice. I had lunch with Eric at an event in Toronto recently, and then I went to see him speak to hundreds of people in an auditorioum on how to incorporate the lean startup approach into any business. Watching Eric present is inspiring, and his teaching should be mandatory reading if you are an entrepreneur.
My experience at 48 Hours reminded me a lot of what Eric has taught me. One big nugget is that it’s important to fail fast. What that means is you should be building a minimum viable product (MVP) and testing whether it works. Don’t go on a hunch, and don’t build something in stealth mode, paranoid someone is going to steal your idea. You need to know if your idea has legs as quickly as possible.
Instead, build a product, get it to a customer and then see what happens. If it’s going to fail, you’ll learn that quickly and you can put a process and a methodology around the development of your future iterations to make sure your success is repeatable and scalable.
Too many companies waste way too much money and time on coming up with plans and ideas without actually testing their hypotheses. Failing fast lets you avoid all of that and shorten the cycle of learning. After all, if you work in a startup your business is embedded in extreme uncertainty about its future. You can’t afford to do anything but fail fast.
Rahim Fazal presenting at  48 Hours in the Valley
Rahim Fazal presenting at '48 Hours in the Valley'
Photo by Kris Krüg (@kk)

5) Execution is everything, ideas are commodities

Startup entrepreneurs (especially first-timers) often think they have an idea that is going to save the world, or change an industry. But with very few exceptions, your idea is not original. At any given time, the chances are high that several other startups are working on the exact same thing, and if they have funding behind them you may already be starting out with a handicap.
But ideas are only as good as how they come to market, how they scale and who is behind them. Don’t obsess over your idea, and don’t keep it so close to your chest that nobody knows what you are doing. Developing in a bubble is dangerous. Get it to market and test it (see number 4 above about failing fast), and push to sell it hard.
Often, young entrepreneurs will build something fantastic and just expect people to flock to it. But in reality we don’t all live in the Field of Dreams, and so you can’t just expect people to show up on your doorstep tomorrow. If you build it, they probably won’t come. It takes relentless pushing, networking, sales, exposure, PR, marketing and a lot of moving parts to scale big quickly.
Focus on execution.
 48 Hours in the Valley
'48 Hours in the Valley'
Photo by Kris Krüg (@kk)

6) Always be recruiting

The talent drain is seriously affecting the startup ecosystem. If you live in a place like the Valley, developers come and go at will and are commanding enormous salaries because really good talent is hard to find.
How do you plan to grow your business if another company down the street can throw an extra $25,000 at your developer to get them to cross the aisle? Poaching happens often in business because everyone is expected to deliver results, but really good talent is scarce. Outside of the Valley the same reality applies and finding strong product and developer talent is challenging.
But even if you don’t have cash on-hand to hire right now, you should always be recruiting. Make sure developers know about you. Make sure you’re always selling the vision. Take them out for coffee or lunch to understand what motivates them and what makes them tick.
The key is to make sure you have a network to call from so once you are ready to hire, it’s fishing in a bucket.
Duncan Logan presenting at  48 Hours in the Valley
Duncan Logan presenting at '48 Hours in the Valley'
Photo by Kris Krüg (@kk)

7) Venture capital is hard to get

With the rise of startup blogs and the constant flow of success stories about young twenty-somethings making millions, it’s easy to sit on the outside and become convinced that anyone can succeed with a startup. The reality is startups are hard. Really hard. And in case I wasn’t clear: They’re really hard. But if you do venture into the world of being an entrepreneur and you have major plans to grow fast, make sure you have a Plan A, B and C. You can’t build a prototype and then knock on a VC’s door and expect them to fund you. It’s not as easy as it appears in TechCrunch.
Raising capital is a very long process. If you’re raising venture capital, expect it to take 6 months if you’re good. If you don’t have a killer management team of people who know how to scale a business, you’re probably too early to be looking at VC. Know your battle before doing the raising process because you will save yourself (and your potential investors) a ton of time. Just because you have a good idea doesn’t mean it should be funded. And even if you have a rapidly growing business, VC still might not be right for you.
At 48 Hours, I got a great reality check from Arif Janmohamed of Lightspeed Venture Partners. It was a simple numbers exercise: If the average venture capitalist funds one or two deals a year but receives hundreds or thousands of pitches and intros, what do you need to do in order to stand out as the 1%? How likely are you to be the one person who stands out above everything else? The reality is: You aren’t pitching your killer product. Instead, you are competing against hundreds of other killer products that may or may not have more revenue than you, a better management team, or they’re further along. The reality is you will have more obstacles than checkpoints to get you to funded so you need to find a way to become the 1%.
The easiest way to do that is to think big (you have to be a billion-dollar idea), build a rockstar team around you, get a product in market that you can measure, and then ramp growth. And as you are building traction, keep an ongoing dialogue with VCs. Ask them if you can keep them updated with quarterly growth reports. Tell them what you expect to achieve in what time frame, and then show them how you delivered. Investor-entrepreneur relationships are marriages, so you need to go through the dating stages before anyone is going to jump in bed with you.
And from the entrepreneur’s side: Don’t believe everything a VC tells you. VCs will rarely tell you “no” on an idea because a flat-out rejection could mean they miss out on a future deal. Instead, you’ll hear a VC tell you to hit one number, and once you do, they’ll want you to reach something else. Then something else. Then something else. The bar is always moving up and VCs will often promise you a carrot and praise you for your killer metrics. But the reality is: You won’t get funded unless you’re the 1%.
From left to right: Digital Journal CTO  Alex Chumak; Digital Journal CEO  Chris Hogg; Viafoura CEO ...
From left to right: Digital Journal CTO, Alex Chumak; Digital Journal CEO, Chris Hogg; Viafoura CEO, Jesse Moeinifar. '48 Hours in the Valley'
Photo by Kris Krüg (@kk)

8) Don’t be married to your original vision

Things change. Often. Get used to that as an entrepreneur and find ways to roll with the punches and keep your focus on how you can open up new opportunities for your business.
While you may be starting out and generating revenue from your original vision for your company, startups often find the real market is much bigger if they pivot.
Pivots are not for everyone, and they don’t always mean you failed at what you set out to do. In fact, if you look across the startup landscape you’ll find many examples of businesses that started out as one thing, and then matured into something completely different.
For example: Instagram, Twitter,, Flickr and many more started out as something totally different than what you know them for today. PayPal pivoted at least five times before hitting it big.
You should know when and how to pivot.


You may already know a lot of this, and if that’s the case then you’re starting out on the right foot. If you have learned from this blog, then I achieved my goal of paying it forward and giving back to the startup ecosystem.
The C100′s 48 Hours event took years’ worth experience and packed it into two days for me, and if you haven’t yet considered applying to 48 Hours, I strongly encourage you to do so.
I would like to extend a very sincere thank you to everyone who makes The C100 and 48 Hours possible, and for taking us along for the ride. A big thanks to Chris Chapman who introduced us to The C100 program; several VCs and mentors who voted for Digital Journal to be one of the 20 companies at 48 Hours; The Canadian Consulate; Atlee and Camille; our mentors Michael and Jeremy; our fellow 48 Hours alumni; Kris Krüg (@kk) for the amazing photography; and dozens of other wizards who work the magic behind the curtains at The C100. You guys really do change lives.If you are an investor or entrepreneur and you want to ask any more questions please don’t hesitate to reach out on Twitter or LinkedIn.
To apply for 48 Hours in the Valley, or for more information, check out The C100's site here.
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