The cover image for J. K. Rowling’s first non-Harry Potter novel has been revealed by the author’s British publishers, Little, Brown.
The predominantly red-coloured cover for The Casual Vacancy depicts a stylised “X on a ballot paper” image above the title – teasing the story within.
The 512-page book tells the tale of an idyllic English town being ripped apart during a parish council election, which is brought about by the untimely death of one of it’s members, Barry Fairbrother.
According to RTÉ, shops have already reported a huge “pre-order demand” for the book, ahead of its September publication.
The Casual Vacancy is Rowling’s first-ever adult-themed novel and the first since her seventh and final Harry Potter book was published in 2007.
On the release of the cover image, the bookseller Waterstones issued the following response: “While it is great to see such a bold cover image, it’ll cause frustration among those desperate to find out more about the plot. There are no clues here. As ever, the JK Rowling guessing game continues.”
“X” marks the spot
Apart from the “X”, the only other clue released about The Casual Vacancy, from Little, Brown, is that the book will be “blackly comic, thought-provoking and constantly surprising”.
Rowling’s personal wealth, garnered from the Harry Potter books – which have been translated into 74 languages and sold over 450 million copies worldwide – and all the associated spin-off rights, is estimated to be well in excess of £600 million.
The Casual Vacancy by J. K. Rowling will be published by Little, Brown on 27 September 2012.