A mock tutorial titled" How To Look Your Best The Morning After," shows a make-up artist demonstrating to women how to cover up facial bruises resulting from domestic violence. The video aims to raise awareness about domestic violence among women.
Make-up artist Lauren Luke, usually provides subscribers YouTube tutorials on how to apply -make-up. But in this video, the 30-year-old self-taught professional appears with bruises on her face.
She says: "If you've got a lot of bruising from being pushed hard against a coffee table you can gently apply layer after layer and it will cover it up a little - it might hurt slightly."
She winces as she attempts to conceal a black-eye. She wraps a scarf around her neck, saying, "If you’ve got bruising from a jealous partner, you can always wear your hair down to the side. If it’s not long enough, don’t worry because a scarf is ideal for this..."
Daily Mail assures viewers that the bruises are fake. The video was made in collaboration with a UK based organization called Refuge, and aims to sensitize women on the incidence of domestic violence worldwide, and to encourage them not to try to hide it. The video claims: "65 per cent of women who suffer domestic violence keep it hidden," and advises," Don't cover it up."
Luke told Adweek that she had been in an abusive relationship herself. She said: "The bruising on my face for the video wasn't real, but my emotions in that video were. I had a bad experience in the past with a previous boyfriend. He never physically hurt me but I did sometimes fear what would happen next if I said the wrong thing. He could be overprotective and embarrass me in front of my work colleagues or friends because of his aggressive behavior... Sometimes it was like living with a volcano which could erupt at any second - I felt I was walking on egg shells just to keep him from exploding and smashing something across the room."
Redonline reports that Lauren Luke, commenting on the video, said: "Domestic violence is a huge issue, I really don't think it gets the exposure that it needs. There's somewhere you can go if you need support. Refuge are there to help. There's lots of people there waiting to hear from you and look after you."
Luke advises: "To open up and be honest about something like this makes us feel weak among our friends and family, but in actual fact there is nothing weak about it. Back then I knew the whole situation wasn't normal, but I didn't know about the help that is out there. And that is why I wanted to work with Refuge - to get the message out to anyone who may need help and support that it's time to stop covering it up."
The video is part of Refuge's Don't Cover It Up campaign. Acccording to Graziadaily, the campaign is encouraging women to speak out if they are victims of domestic violence at home.
ABC News reports women stay in abusive relationships and cover up the evidence for several reasons. Nadine Kaslow, chief psychologist at Emory University School of Medicine in Atlanta, said: "Women cover it up for a number of reasons.They're often ashamed of what happened, and feel like it was in some way their fault. And often they don't want the perpetrator to get in trouble. They love them and they want to protect the relationship."
But Refuge, in a statement, gives uncomfortable statistics about domestic violence in Britain: "Two women are killed by a current or former partner every single week in England and Wales.One woman in four will experience domestic violence at some point in her life. Yet, despite this, domestic violence is still, largely, a hidden crime. Victims of abuse often feel too afraid or ashamed to speak out and the myth that domestic violence is a private matter, to be dealt with behind closed doors, still persists."