So you’re standing at a urinal in a Detroit hotel bar doing what men do and suddenly a woman’s voice tells you to “call a cab or a friend, if needed, to get home safely.”
Stay calm, it may be just a recording. Michigan plans to plant a feminine voice in urinal-deodorizer cakes where men are a captive audience to her warnings over Fourth of July holidays. It’s the state’s view that the lady in the urinal will keep drunks off the road with her fragrant public-safety message.
Talking urinal-deodorizer cakes have been distributed to Michigan Licensed Beverage Association members in Wayne County, including in Detroit, state officials recently announced. A recorded message will play when men are quite impressionable, if not vulnerable.
"Not only do we want to turn some heads and get people talking, we hope everyone takes the message to heart," Michael L. Prince, director of the Michigan Office of Highway Safety Planning, said in a statement.
Bay, Ottawa and Delta counties also are also getting the motion-activated messages as part of a statewide Fourth of July education and enforcement effort. The federally funded drunken driving crackdown runs through Sunday and includes ramped up patrols in 26 counties by various law enforcement agencies.
"At first it may be seen as humorous, but the seriousness of the message will stand out and encourage patrons to find a safe ride home," said Michigan Licensed Beverage Association Executive Director Scott T. Ellis.
Talking urinal cakes have been used in other states for similar efforts, however it is not clear if a masculine voice will be planted in ladies’ rooms.