The Huffington Post
reports the video was produced by Volkswagen and an ad agency DDB Berlin in conjunction with Nikkie of Nikkie Tutorials
The 1 minute, 11 seconds video titled "A Crash Course to Shine" shows Nikkie demonstrating how to apply rhinestones on the side of the eyes.
The tutorial begins with a demonstration of how to apply eyeshadow and highlighter. The camera captures a closeup of Nikkie applying glue for the rhinestones to the corner of her eyes. Then her voice becomes less audible as the camera takes a wider shot followed by the sudden sound of glass smashing and metal crunching. Nikkie is thrown forward violently in a manner similar to when a car speeding is involved in a collision.
She is flung forward then rebounds as her body goes limp.
Then a tagline follows: "500,000 road crashes are caused by women drivers applying make up."
The information, according to Daily Mail
, comes from a 2009 article on The Telegraph
that reported that "Nearly half a million road accidents a year are caused by women drivers applying make-up behind the wheel." The articles claims that, "Around one-fifth of female motorists confess they have touched up their mascara on the move – equivalent to 2.7 million of Britain's 15 million women drivers.Three per cent admitted causing a collision when distracted by applying cosmetics... Young women, aged between 17 and 21, were found to be the most likely to put beauty before safety and most liable to crash their car as a result."