reports that Mayor Jill Makinson-Sanders wore the costume on Wednesday and ran alongside the Olympic torch as it passed through the city. Her intent was to show her support of Lincolnshire sausages being given protection status so that only sausages produced in that town could bear the trademarked name.
According to the Daily Mail
, some people felt that the costume was obscene due to the fact that many believed that it resembled a part of the male genitalia.
Others felt that the stunt promoted additional unwanted commercialism to the Olympic Games. One spectator noted:
"The council chamber must put a stop to this embarrassment and restore some dignity to the people of Louth who do not want the local Olympic event high-jacked for commercial reasons."
reports that Makinson-Sanders responded to the criticisms by stating:
"Louth Town Council has not been officially invited to have anything to do with the Olympic torch or to meet the torch and welcome it in to the town. I was not attending therefore in my capacity as mayor. I serve the town as mayor but only when invited to do so. I was not wearing a chain at this event."
She has, however, received praise as well. Patrick Neville, who is the chairman of Louth Food and Drink group on Louth Town Partnership, stated:
"She is doing what Louth richly deserves – getting us recognised as a food town of excellence."