Steve Jobs' most lucrative creation, the iPhone, was launched on June 29, 2007. Not only did it dramatically change Apple's revenues, it went on to revolutionize the way we communicate.
Five years ago today, the original version of the iPhone hit the stores, to overwhelming response, success and critical acclaim. It spurred huge line-ups at Apple stores, as early adopters just had to get their hands on the device.
According to MW Magazine, the launch was a classic piece of Jobs showmanship. "Today, we're introducing three revolutionary products," he said in 2007. "The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. The third is a breakthrough internet communications device.
"These are not three separate devices. This is one device. And we are calling it iPhone. Today Apple is going to reinvent the phone."
At first criticized for its lack of physical keyboard, the iPhone soon went on to crush the competition and set the industry standard, says Business Insider.
Like many Apple products, the iPhone was not the first of its kind. It took from already existing ideas and technology, and combined them into a reliable, intuitive and visually pleasing touchscreen unit. Compared to other existing technologies, web searching on the newly launched iPhone was a breeze. The original iPhone also introduced Visual Voicemail, multitouch gestures, HTML email, threaded text messaging and YouTube video to mobile technology.
And, as we all know, the iPhone started the app craze. The app store is now home to a staggering list of software services for iPhone and its sister technology, the iPad.
Not only did the iPhone revolutionize the way we communicate, it also dramatically changed Apple itself. In 2007, the iPhone was a tiny part of Apple's sales; today, it accounts for 58% of revenues, and is a major contributor to Apple being thought of as the world's most valuable company.
According to Mashable, in the first quarter of 2012, iPhone sales were 22.7 billion. This is higher than the revenues of entire companies like Coca Cola, Microsoft or Disney.
There is no denying the impact this attractive little phone has had on the world.