"Made with creme colors that do not exist" proclaimed the cookie caption
that also promoted “Proudly support love!”
The rainbow cookie, glowing with nauseatingly neon colors, was fortunately not intended to be eaten, but to send a message of Kraft's support of gay rights. According to the NY Daily News
the multi-layered Oreo has whipped up a storm of controversy. Whilst many cookie fans have approved of the ad, others have expressed outrage.
One commentator wrote "This is absolutely disgusting. Your attempt to 'normalize' the behaviour of homosexuals has cost you a customer", and another "Think about how much business u just killed oreo. I can't support a business that supports gays.”
The rainbow cookie picture was posted on Monday evening. By Tuesday it had spawned a "Boycott Oreo" Facebook page.
Kraft Foods released a statement saying the picture was part of a “series of daily ads reflecting current events in a fun way using images of OREO cookies and milk.” The company emphasised they were not planning to sell the rainbow cookie which was "created solely for the advertising campaign in honor of Pride month."