"As a news organization our ratings reflect the news environment much more so than the other networks," CNN said to media in a mass email. "That said, we always want higher ratings but not at the expense of nonpartisan, quality journalism.”
CNN down in 25-54 age group
It was considered a relatively light quarter for major news
items. Last year's second quarter saw Charlie Sheen's 'Naked Torpedo of Truth' tour and the killing of Osama bin Laden, both events which furnished networks with ongoing story lines. Along with CNN, Fox News and MSNBC also experienced dramatic declines from their numbers during this quarter in 2011, especially in the age category most cherished by advertisers, the 25-54 age group.
In that age category Fox is down 14 percent and MSNBC 18 percent. However, the numbers for CNN were dangerously low, with the network showing a decline in viewership in that age group of 41 percent. During the Monday to Friday prime-time slots, CNN is down to an average of just 142,000 viewers.
MSNBC had an average of 237,000 viewers in the Monday to Friday prime-time slots while Fox News, with programs heavy on opinion, continues to lead the news network ratings with an average of 438,000 prime-time Monday to Friday viewers.