Canadian Tire is set to enter the driving school market and become the newest one in the country. Last week, the company announced that it will launch the Canadian Tire Drivers Academy with classes beginning in August.
It seems a higher precedent has been set for driver education. Instead of learning how to drive and the basics of the road, drivers can now not only study about car maintenance but receive many perks and loyalties of being a motorist.
Canadian Tire announced Thursday it will offer driving lessons as part of its Canadian Tire Drivers Academy. Students will get hands-on car maintenance training from certified car mechanics, driving experience from licensed driving instructors and learn in brand new classrooms. Furthermore, students will also get to drive the 2012 Chevrolet Cruze or Sonic cars, which are available for road tests.
Graduates of the company’s program will receive a Canadian Tire Drivers Club Membership, discounts and offers on Canadian Tire products and services and a one-year complimentary Canadian Tire Roadside Assistance.
Classes will start in Toronto on Aug. 13 at its Lakeshore and Leslie location. Additional locations are currently under review in Ontario and in the rest of Canada.
The Canadian Tire Drivers Academy was approved as a Beginners Drivers Education course by the Ontario Ministry of Transportation.
“The Canadian Tire Drivers Academy is a natural extension of our 90-year history in the automotive parts and service business," said Allan MacDonald, Senior Vice President, of Automotive at Canadian Tire. "This is a state-of-the-art driving school model that will give new drivers the tools they need to drive safely and help keep their car in good maintenance from day one."
The driving education program was started as a pilot program in Ontario and is now ready to set “a new industry benchmark in driver education.”