General Motors (GM) offered people in the Greater Toronto Area a look at what is heading into its dealer showrooms with a Spring 2012 Drive event last week.
One of the cars getting its share of attention was the 2013 Chevrolet Spark. GM’s new “mini car” is set to make its debut in dealership showrooms before the summer is done and promises to offer plenty of bang for the buck, according to Chris Perry.
“Spark is for buyers who want more than a ‘cute’ small car,” says Chevrolet’s vice president of global marketing and strategy. “Spark’s vibrant exterior and interior colours make a fashion statement, but it is also affordable, safe, maneuverable and very fuel efficient.”
The sporty hatchback blends comfort-and-convenience features car buyers look for with state-of-the-art electronics such as a seven-inch colour touch-screen radio that can access contacts and media on the driver’s smart-phone to allow complete navigation and hands-free operation.
A new entry in the sports-utility vehicle (SUV) segment is the Chevrolet Trax. Sharing features with the Buick Encore, Trax provides seating for five and, GM promises, the vehicle will be loaded with the interior details “usually found in more expensive vehicles.”
“We believe Trax will be a popular choice with Canadians looking for the convenience and utility offered by a small SUV,” says Chevrolet’s Marc Comeau. “Trax is an important addition to the Chevrolet portfolio in Canada.”
The Encore is earmarked by Buick’s signature style that delivers a refined look and a versatile and efficient package along with interior refinement and luxury amenities.
Trax will be available starting the later part of 2012. The SUV will not be sold in the United States market. The Encore will go on sale in the spring of 2013.
If compromise is not an option in the next crossover automobile purchase, the 2013 Chevrolet Traverse may be the only vehicle to be looked at… or even considered.
“The Traverse is clever, capable and confident – and there when you need it most,” says Perry. “The new Traverse is a family vehicle without compromise.”
The Chevrolet crossover easily accommodates eight passengers and is a segment leader when it comes to cargo space. The 2013 Chevrolet Traverse goes into production later this year.
To say that the Chevrolet Malibu has come a long way would be a serious understatement. Malibu first found its way into GM dealer showrooms in 1964 and was manufactured through 1983, being big and showy and with lots of sheet metal. It made its return in 1997 as a front-wheel-drive family, if not understated, sedan.
Looking ahead to 2013, the eighth-generation Malibu is something to behold, with an all-new exterior, a long list of safety features and attributes and amenities that benefit from the latest design and manufacturing technologies.
“The exterior design of the all-new Malibu carries DNA from its sister vehicles, the Camaro and Corvette, to being a sporty sensibility to the family sedan segment,” says Brian Nesbitt, GM’s executive director of exterior design.
But the Malibu’s appeal doesn’t stop at the way it looks on the outside. The interior features a roomier cabin and sophisticated styling that is comfortable on the eyes and to the touch.
The new mid-size sedan will begin arriving in Chevrolet dealership showrooms later this year.
While some of the 2013s garnered some of the attention, the GM Drive event also provided people with a chance to drive 2012 models such as the Chevy Camaro and the Volt and a variety of other vehicles from the GM’s family brands like Cadillac and GMC trucks.
More information on all the new vehicles coming from General Motors Canada is available at the company’s website.