Widely reported last month by the New York Times, WTOP, and other news outlets, Mallory Kievman's story has picked up some additional steam this week and is trending in search engines.
Kievman, 13, of Manchester, Conn., invented the "Hiccupop", a product she says can cure hiccups. It was inspired in 2010 by her own bout of hiccups.
Created in her family's kitchen, the young entrepreneur combined her lollipop with apple cider vinegar and extra sugar.
had interviewed Dr. Robynne Chutkan, a gastroenterologist with Medstar Georgetown University Hospital, in May.
"It's a terrific story," said Chutkan. . "I think she tried over a hundred different remedies and researched this for two years ... that is some really terrific research and development."
"Lots of home remedies use something that is either very sweet or very tart. So she used both. She used the tartness of the apple cider vinegar and the sweetness of sugar. So I think it is a really ingenious concept," Dr. Chutkan had noted.
The New York Times
reported last month Kievman enlisted the help of M.B.A. students from the University of Connecticut to form and market her new company.
for the new company appears to be currently in the works, with a "Coming Soon" message across the page.
reported this week the U.S. Food and Drug Administration gave Kievman some "helpful advice", suggesting she market her product as candy for now, as Hiccupop hasn't yet been properly tested to validate the cure for hiccups claims.
Whether or not F.D.A. approval comes, still a great story about a creative and ambitious teen.