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In the Media

article imageLL Cool J debuts 'My Connect Studio', announces new album

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By Layne Weiss
Jun 21, 2012 in Technology
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Multi-platinum hip hop veteran and actor LL Cool J has announced the launch of his new virtual studio recording software, My Connect Studio, The Boombox reports.
The technology allows artists to work together even if they are in two totally different locations. LL collaborated with Sony and his own social networking site Boomdizzle to launch My Connect Studio.
LL says the product was inspired by the way email has taken over emcees and producers actually working together in the studio. He said that emailing tracks "delays the creative process," The Boombox reports.
LL demonstrated how the product works at the Sony Store in New York City Wednesday. His friend played a track from across town while LL recorded lyrics over the beat. The program allowed them to immediately play the recording for everyone to hear. He also let an audience member test out the new product.
"What I wanted to do was create music in real time," LL explained at the Sony store. "We've created a software where a kid in NY, a kid in LA, can go online and create music with no latency and no issues."
The software was initially released through a Sony Vaio E14P Future Sounds Bundle, the International Business Times reports. LL's partnership with Sony offers users a free one-year subscription to Boomdizzle and a pair of DJ style headphones. Even though it was released by Sony, My Connect Studio works on all computers. Engineers are working to make it work on mobile devices and tablets. It is free for now, but eventually users will be forced to pay for it.
The 44-year old rapper/actor also revealed he was working on his thirteenth solo album, and will be using the My Connect Studio software to record some of it, XXL reports.
"I'm going to be doing a little bit of the album on the (My Connect) studio, make sure that it is official," he revealed.
He described the album as "authentic Hip-Hop," and said "it's nothing like anything that's out right now."
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