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Browser tax levied upon Internet Explorer 7 users

By Kesavan Unnikrishnan     Jun 17, 2012 in Internet
An Australian online retailer has begun implementing a penalty on Internet Explorer 7 (IE7) users when purchasing items from their store using the browser.
Australian electronic retailer, has announced it will be charging customers a 6.8 per cent fee when purchasing items from their store using the antique browser. Customers who enter our site using Internet Explorer 7 can avoid the penalty by simply downloading a browser such as Google Chrome, Mozilla Firefox, Safari, Opera or even a more recent version of Internet Explorer.
CEO and founder Ruslan Kogan said the company had been spending a lot of developer's time and money making the site compatible with the 6 year old browser.
Internet Explorer 7 has long since passed its use-by date. It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for.As Internet citizens, we all have a responsibility to make the Internet a better place. By taking these measures, we are doing our bit.
IE7 is long regarded as an irritant by many website developers because of its relatively poor compliance with standards. Facebook's new Timeline, which was introduced in Dec 2011, doesn’t support IE 7.
However, the new tax appears to be a PR stunt by the company just to gain attention. Mashable reports that buyers are shown a 6.8% IE 7 tax when adding an Item to their cart, But when it actually comes time to pay for the item, the 6.8% tax disappears. In 2009, the Australian Competition and Consumer Commission imposed a fine saying that the retailer's advertisements in the Herald-Sun newspaper and on its website may mislead customers.
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