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In the Media

article imageJustin Bieber does the perfume thing again, releases 'Girlfriend'

article:326705:7::0
By Marcus Hondro
Jun 15, 2012 in Entertainment
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Justin Bieber has that hit song called 'Boyfriend' now so it seems somehow apropos he use the name 'Girlfriend'. He is, but he's not using it for a song - the Biebs has a new perfume for girls coming out called 'Girlfriend'.
It will be out sometime next week - no definitive date but around the 18th - and it's the 18-year-old Canadian pop stars second foray into a perfume for females, the first, 'Someday', was a big hit and within three weeks Macy's, the major retailer for both perfumes, was scrambling to keep up with demand.
This time around 'Girlfriend' promises to be as big, and he and his management team are helping it get there with a unique promotion. Fans can send in a video of themselves singing his hit song 'Boyfriend' with a one lyric change: Each time they'd normally sing 'boyfriend' they must instead sing 'girlfriend'. Finalists will be chosen, and those videos will make it on-air on Bieber's 'All Around the World' NBC special on June 21. The very best will be part of a 60-second international TV commercial.
Justin Bieber: professional perfumer
'Someday' was released at this time last year. Bieber is becoming a pro at this - he takes part in the creation of the scent - and this is actually his third fragrance; his first, in 2010 was called 'My World'. Unlike 'Someday' and 'Girlfriend,' the perfume 'My World' is a unisex fragrance.
'Girlfriend' will come in a bottle decked out in Bieber's trademark purple, with pink and gold also a part of the color design. Bieber has something else coming out next week - in North America his new album 'Believe' hits the stores on June 19.
article:326705:7::0
More about Justin Bieber, bieber 'someday' perfume, bieber launches new perfume, never say never, Bieber and 'My World'
 
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