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article imageLet's Pizza lets you order pizza from a vending machine in U.S.

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By Andrew Moran     Jun 13, 2012 in Food
Atlanta - Would you eat a pizza from a vending machine? Let's Pizza, based out of Netherlands, is establishing a headquarters in Atlanta and starting to set up pizza vending machines in malls, restaurants and bus stations.
What else can vending machines do? After ambitious entrepreneurs began to distribute vending machines that can sell you gold, marijuana, live crabs and toilet paper, Italian inventor Claudio Torghel created the pizza vending machine.
For three years, Let’s Pizza, a vending machine that makes fresh pizza in less than three minutes, has made its way throughout Europe. Based out of Netherlands, Let’s Pizza is setting up shop in Atlanta and will slowly install its machines across the United States since there are already many interested businesses.
Let’s Pizza allows its hungry customers to order a pizza in just 2.5 minutes. The vending machine contains specially developed bag of flour and a bag of mineral water. Once you select the pizza, the machine begins to make the dough, shape it into a crust and top it with organic tomato sauce. After you select your toppings, it bakes in an infra-red oven.
Each pizza machine has enough ingredients to make 200 pizzas. It is connected to the Internet so the stock is controlled and monitored and if it runs out of items the operator will refill it with the necessary items.
An average size pizza will cost $5.95, but expect higher prices in different venues, such as a theme park. These machines will be found all across the United States in universities, bus stations, shopping malls, gas stations and elsewhere.
“We don't have the intention to become the competition of the existing players,” said Ronald Rammers, A1 Concepts CEO, in an interview with Pizza Marketplace. “But once people discover the quality of the pizza and the convenience and, indeed, the speed factor, we expect to have competition in our favor.
“Let’s Pizza is a huge success in Europe and especially in Italy. That was proof for us that we have a very good pizza.”
Digital Journal first reported on this innovative machine in 2009 when Torghele was selling his pizza machine in Italy.
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