Pepsi Japan is getting ready to launch a new flavored soda this summer. The company plans to introduce "Salty Watermelon Pepsi" on July 24.
The new product will come in a 490-milliliter bottle filled with the red-colored soda, reported International Business Times.
In the West, this flavor might seem odd, but many blogs and media sources are noting the popularity of watermelon in Japan during the summer months. And people really do sprinkle a bit of salt on watermelon; it is said to bring out the flavors.
"This isn't a bad flavor choice, actually, as watermelon and summer are inextricably linked and the Japanese do salt their melons. If you have sub-par watermelon which isn't sweet enough, salting it a little will make it taste better," Japanese Snack Reviews explains. "Pepsi says that the graphic design featuring a big melon in front of the ocean is meant to bring to mind "the joy of summer".
Seems this new product has generated some excitement on Twitter. A search on the network shows Tweets are beginning to flow now that the news is out.
Past and current Pepsi flavors launched in Japan include Mountain Dew Whiteout, Mountain Dew Grape, Pepsi Shiso (this flavor was inspired by the Japanese herb), Ice Cucumber Pepsi and Pepsi White (a drink infused with yogurt), and Pepsi Pink (a strawberry milk-flavored Pepsi). One drink even boasted higher levels of caffeine with a boost of extra carbonation.
Most of these flavors have historically been available for a limited time, so chances are Salty Watermelon may only have a brief shelf life as well.