Singer Rihanna poses topless to promote fragrance

Rihanna decided to do as her fragrance's name suggests, posing topless to promote the perfume Nude. The singer is also showing off a new blonde hairstyle in the photos.

Posted on Instagram via the account of Melissa Forde, a friend, Rihanna is seen covering her breasts with her arm and often looking directly at the camera. In one, she's running her hand through her hair, and in others she throws her head back and opens her mouth as if moaning, as reported by the Daily Mail. The We Found Love singer, 24, is aligning herself with the perfume Nude, which recently launched in L.A. She isn't the only star to recently get into the perfume business. Madonna's Truth or Dare attracted worldwide attention, while Justin Bieber's Someday perfume recently won Celebrity Perfume of the Year at the Fifi Awards, considered the Oscars of the perfume world, according to Stuff. Going blond won't be permanent for the pop star, as she noted on her Twitter feed. Last week she posted a pic of her new black dreadlocks. Rihanna isn't shy about posting pics online of herself in comprising positions. On quite a different note, earlier in May she posted a photo of an IV inserted into her arm after she fell sick with a fever and flu. The singer, born in Barbados, is best known for the songs Umbrella, Disturbia, and the album Talk That Talk.