The social media site Facebook has launched a free photo sharing app for smartphones. It is called simply 'Camera'. The catch, it needs to know where you are.
The new Camera app allows smartphone users to take multiple pictures and then to share them in one go, rather than having to upload each photo one at a time.
According to Tech Radar, the app also allows photographs to be modified, for filter effects to be added and for Facebook friend feeds of photos to be created.
Technology critics, as reported in the Daily Mail, have said that the Facebook app is very similar to the Instagram software which is already on the market. It may or may not be coincidental that Facebook is in the processing of buying Instagram for $1 billion; a move which will either remove a rival from the marketplace or lead to a technological fusion between the two apps.
CNet has noticed one difference. The Facebook app requires the user's location to be reported whereas Instagram does not. The Camera app requires the iOS Location Services to be switched on in order to function. The consequence of this, according to The Daily Telegraph, is that advertising on Facebook can be directed towards the users location which forms part of Facebook's aim to generate money from its mobile services.
At present Camera is only designed for Apple smartphones and tablets, although a release for Android systems is planned for later in the year.