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article imageReview: Ford Fusion: Its ‘secret’ 2013 price

By Kyle Busch     May 24, 2012 in Technology
This article reports on the prices of the 2013 Ford Fusion S, SE, SE Hybrid and Titanium compared with the Hyundai Sonata, Toyota Camry and Honda Accord.
The Fusion is a very important car for Ford as it competes in the highly competitive and high volume midsize five-passenger four-door market.
Ford has not ‘officially’ announced the price of the 2013 Fusion but its price was gathered from a ‘survey’ at Ford’s website. The 2013 base model will cost about $800 more than the outgoing 2012 base model.
And how does the base Fusion’s price of $22,495 stack up with the others? Well, the price is right in the middle of the pack compared with the Hyundai Sonata at $21,670, the Toyota Camry at $22,815 and the Honda Accord at $23,070.
The base 2013 Fusion is the S model. It is equipped with an automatic transmission as standard (the 2012 base Fusion is equipped with a manual gearbox and an automatic transmission adds to the car’s cost).
The 2013 Fusion SE comes in at $24,495 and it includes alloy wheels, 10-way power seats and other small features.
The 2013 Fusion SE Hybrid will cost $27,995 and the luxurious Titanium Fusion will go for $30,995.
In years past, Ford has officially announced the prices of its new cars. However, this time the automaker is taking it slow.
It seems that Ford is following the automotive trend by offering a fairly ‘low priced’ base model and then charging more for each multi variation of the vehicle. By the time you get the car you want, you might wonder how it got to that number and if it is indeed a secret where all the money is going!
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