It's been quite a whirlwind of a week for Internet Week New York 2012
, which wraps up today May 21.
Internet Week Co-Chair David Michel Davies
promised a "jam-packed schedule [that] reflects many of the trends that are helping to make New York City a global technology and digital media hub", and did not disappoint. Internet Week (aka #IWNY) offered up both quality and quantity with regard to the numerous and diverse events that took place during May 14-21. A good number of the happenings took place at the IWNY HQ at 82 Mercer, and there were also plenty of other off-site events all around the city. (Too many to list one-by-one here, full event list is viewable at http://www.internetweekny.com/schedule
In addition to scheduled panels and conferences, there were several key announcements cleverly timed for this Internet Week, from business leaders to politicians.
, which offers a "unified social marketing suite" utilized by "eight of the world's top ten brands" according to Buddy Media's Chief Strategy Officer Jeff Ragovin
announced major updates during Internet Week-- details include a unified social data API, ability to track conversions and campaigns across silos, and more mobile-friendly capability. With Buddy Media leading the way, it seems this is indicative of two major trends noted during this year's Internet Week that differs greatly from last year: a newly placed focus on making ROI easier to quantify, and mobile finally starting to come into its own.
Howard Greenstein, a marketing technology strategist and President of the Harbrooke Group, identified a shift he noticed during Internet Week 2012: "a key trend...that 'Mobile' is no longer an afterthought or 'second class citizen'. Companies are taking mobile very seriously."
Adding to the Internet Week buzz, NYC Mayor Michael Bloomberg and Chief Digital Officer Rachel Sterne unveiled the “Made in NY”
Digital Jobs Map, "an interactive guide to the City’s startups, investors, incubators, and coworking spaces". If that's still not enough excitement, whether by design or happenstance, the Facebook IPO was last Friday, which had geeky tongues wagging all week.
It wasn't all business and technology though. This year's Webutante Ball
gave nerds, geeks and the people who love them, a chance to let their hair down in real-life away from their computer screens. As Thrillist Managing Editor Richard Blakeley explained, the Webutante Ball offered partygoers a chance to "cut loose" and "dance their faces off". Opportunities to imbibe weren't limited to after-hours however, as WalkaboutNYC
proved on Friday. During the Walkabout event, startups all across New York, many tech-based, opened their doors for tours and meet-and-greets, many of which included tempting cocktails during workday hours, such as the ones offered by Brian Quinn
during the Sidetour
Finally, capping off the week, tonight Internet Week New York 2012 will come to a close with the Webby Awards
hosted by Patton Oswalt. If you don't have a ticket to attend in-person, it will be streamed in HD here: http://www.webbyawards.com/
. So much geeky goodness, so little time.
-Stephanie Grayson for Digital Journal