As the WWE prepares to celebrate the 1000th edition of Monday Night Raw this July, the arguable face of the company, John Cena, took to his Twitter account this afternoon to break the news of a new look for the company’s flagship program.
STARTING Monday Night July 23 @USA_NETWORK WILL BE ADDING A 3RD HOUR TO @WWE MONDAY NIGHT RAW - PERMANENTLY. #3hourRaw
— John Cena (@JohnCena) May 17, 2012
Following the announcement by Cena on Twitter, the chairman and CEO of the WWE, Vince McMahon, made a statement on how the WWE Universe will play a much bigger role in the future of Monday Night Raw.
"WWE is proud to celebrate this historic milestone with our partners at USA Network," WWE Chairman and CEO Vince McMahon said. “Our new three-hour Raw represents the next generation in interactive television, where our fans won’t just watch the show, they will help create it.”
Even though the expansion to three hours might be a bit risky for the company, the new ability for fans of the WWE to be in more control of the show is something they should have done a long time ago to help the at-times struggling ratings of Raw.
As fans get more control of the show, the storylines on Raw will have a better chance to grow and engage the fans more, instead of being rushed to make way for another storyline each Monday night.
Do you think the WWE’s decision to expand from their two-hour timeslot on Monday nights will end up being a wise one?