Google results will work with you to understand what you really meant by search entries.
For example, if you were to type "Kings" then a new window will appear on the right side of the results and ask you whether you are looking for "Kings" as in royalty, a sports team or a TV show and so forth. When you click on one of the options, the irrelevant topics will be filtered out and Google will display results according to your intended search.
According to Mashable
, Google is going from simple keyword recognition to a smarter way of recognizing keywords and the company will be able to identify nodes, entities and relationships.
As PC World reports
, Google has been working on what it calls the "Knowledge Graph" for the last two years. The company said its knowledge base is currently at 500 million entities and there are 3.5 billion billion connections and attributes between all of those entities.
Using the Knowledge Graph, a search will show basic information about the search query along with results. For example, a search for Frank Loyd Wright, an American architect, then basic information will be shown and links to specific buildings he designed will be listed on the right side. Other information will include links to similar architects.
According to MSNBC
, users will start to see the Knowledge Graph rolled out gradually and will appear as often as users see maps.
Many Google users in the United States will start to see Knowledge Graph in search results today.