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article imageOp-Ed: UK's 'Daily Mail' world's favorite free news

By Mindy Allan     May 16, 2012 in Entertainment
The Daily Mail is on its way to being the most viewed news in the world, threatening the existence of tabloid magazines and regular news.
The Daily Mail is one of the most powerful newspapers in print, and online in Great Britain, and much of its success can be attributed to Evgeny Lebedev, and his billionaire father, Alexander Lebedev, who is no stranger to newspapers. In 2006, Alexander teamed up with ex-Soviet leader Mikhail Gorbachev to buy shares in the Russian paper Novaya Gazeta.
Taking ownership of four newspapers in the U.K., on 21 January 2009, the Lebedev's 75.1% ownership of the London Evening Standard, The Independent, the Independent on Sunday and the new i newspaper, became the first Russian owned news in the U.K..
In October 2009 Alexander, and Evgeny who is now the paper's chairman ended a 180-year history of paid circulation, and became a free giveaway, doubling its circulation as part of a change in its business plan. A plan that is showing positive results, today with more, and more readers. What puts Daily Mail at the top? It is a newspaper that is free, has news for everyone, about any topic. It is more than likely that most of the readers of the the Daily Mail, don't read any other news.
Daily Mail, will post news, and criticize as when necessary, who it may be even the owner himself. September of 2011, Daily Mail along with other news sources reported on owner Alexander Lebedev, when he unleashed a flurry of punches on another businessman, that he felt was a threat. Alexander a former KGB agent looked more than ready to defend his ground, and it was probably wise of Polonsky not to retaliate and sustain further injury.
Why do people go to Super Wal-mart, Costco, Super Target, Home Depot? It is for the convenience of one stop shopping, and that is what Daily Mail is. A one stop shop paper, anything you might want to read. Once you start reading it, you will never spend another dime on a tabloid magazine at the checkout stand again. American's are finding their way to Daily Mail, cutting expenses, and getting what they used to pay for, "free" online. Daily Mail is on the way to dominating every tabloid magazine, and newspaper in print.
Evgeny and Alexander Lebedev can also be credited to creating a staff that was young, vibrant, and searching for the best stories. Daily Mail, is news that is keeping the world informed of the world.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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