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article imageFacebook announces App Center – App searching becomes easier

By Eleanor Wall     May 10, 2012 in Internet
A new Facebook App Center was announced yesterday by Aaron Brady on the Facebook Developer’s Blog . Facebook users will be able to access the database in order to find both mobile and web apps.
Available via the internet as well as via both Android and iOS platforms, users will be able to source free apps according to topic from the newly announced Facebook App Center. Rather than simply focusing on an app’s popularity, the new Facebook App Center will allow users to connect with applications based upon quality and user ratings. Apps that score well with Facebook’s 900 million users will be displayed prominently in Facebook’s App Center. Those apps with poor user ratings will not be listed. Developers will be able to monitor their app’s performance via a new app rating metric on their Facebook Insights Dashboard.
In order to qualify for entry into the App Center, all developers must create a Facebook app detail page. Each app detail page will be reviewed by Facebook prior to inclusion in the newly announced App Center. Preference will be given to guideline-meeting developers who create their detail page prior to May 18, 2012.
In addition to providing a platform for developers to showcase their free apps, Facebook announced beta testing of their paid app program. Developers were encouraged to sign up to receive additional information on the new paid app program.
While this newly announced Facebook App Center is indeed good news for app developers, it is even better news for Facebook users. A searchable database of apps will allow users to connect with apps they might have otherwise missed. While apps like Draw Something and Pinterest get media attention, end user ratings will ensure that quality apps rise to the top in terms of prominence in the Facebook App Center. Users will now be able to find device-specific apps compatible with their own mobile device. Downloads of mobile installs are expected to rise significantly. Facebook’s dominance in the social media scene will only continue to grow with smartphone friendly advances like their new App Center.
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