With Paul Heyman's WWE return the company will reignite past battles between the McMahon's and the veteran promoter, as well as employ a useful strategy to keep Brock Lesnar around longer.
Paul Heyman the one-time owner of Extreme Championship Wrestling (ECW) returned to the WWE on the shows flagship program Monday Night Raw. In story line Heyman announced that Brock Lesnar had quit the WWE, according to E-Wrestling News and PW Insider the story line is a strategic move to keep Lesnar around longer by not burning through his contracted dates of appearances.
Heyman will not be working for WWE's creative department, the group who writes the story lines and books the matches, according to the reports Heyman will only be taking part in the Lesnar story line. According to E-Wrestling News the story lines going forward will focus on a reenactment of real-life legal battles between Lesnar, Heyman and the WWE.
Paul Heyman 46, the son of a holocaust survivor is best known in the wrestling industry for running ECW, some say into the ground. After losing its time slot on TNN (now Spike TV) to World Wrestling Federation (WWF) the company soon filed for bankruptcy in 2001, eventually selling to WWF and Vince McMahon. ECW then became a brand of WWE programming until 2010. Heyman left WWE in 2006 after writing for the company as well as serving as a broadcaster, and manager. In 2011 Heyman collaborated with Lesnar on his autobiography "Death Clutch: My Story of Determination, Domination, and Survival."
E-Wrestling News is also reporting that Paul Heyman is looking forward to working with WWE wrestler Phil Brooks also known as CM Punk. The two have a great amount of mutual respect according to the Insider. It is rumored that it was McMahon's unwillingness to give Brooks more TV-time while he was on WWE's ECW brand that led to Paul Heyman's departure.