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article imageApple will possibly release $799 MacBook Air in 3Q of this year

By Abigail Prendergast     May 8, 2012 in Technology
Apple computer products and technology devices have been long known for superior quality as well as hefty price tags. However, in a move only seen prior with things like the iPod, the company is considering cutting the price of its MacBook Air to $799.
Tech giant Apple is giving serious consideration to a somewhat budget-friendly price tag on one of its Mac OS laptops. According to Mashable, the MacBook Air could possibly be reduced to a mere $799 in this year's third quarter in order to compete with the next generation of ultrabooks.
While not citing any particular sources, Taiwanese tech website Digitimes is reporting that Intel is still going on about to "aggressively push ultrabooks and is aiming to have the devices priced at US$699 in the second half of the year."
The site, quoting its sources, also noted a potential opposing factor, saying "if Intel is unable to bring down ASPs to its goal, the price gap between ultrabooks and the US$799 MacBook Air may further postpone the time ultrabooks become standardized."
Since the pricing of ultrabooks hasn't dropped at a quick enough rate, it is highly likely that Apple will go forward with the price drop reports ZDNet. It is predicted ultrabooks could very well become a more household item come the release of Windows 8.
What it ultimately boils down to is that Apple's potential price drop on the MacBook Air would be done to mirror the elements of its supply chain. The said laptop brand uses solid-state hard drives which the company keeps hidden and locked away.
As of right now, the lowest price on a MacBook Air (which would be the 11-inch, 64-GB version) costs $999, whereas the most expensive (13-inch, 256 GB) will set buyers back $1,599. The sources Digitimes quoted believe Apple's price drop tactic - if it just happens to be done - will keep it ahead of Intel and ultrabooks in the long run.
More about Apple, Macbook, Price cut, ultrabook
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