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article imageMother's Day: Survey suggests working moms want more flexibility

By Tim O'Brien     May 7, 2012 in Lifestyle
What moms want is never easy when Mother's Day come around. After all, it is mom. She is the one who makes us feel comfortable and nurtures us.
Sometimes all mom may want is a little time off. A new survey reveals some thoughts on the idea that one cannot buy love - - especially on Mother's Day. Or, if one chooses to spend money, it may not have to break the bank.
The National Retail Federation (NRF) estimates in its annual Mother's Day survey that consumers will spend an average of $152 on mom this year — an increase of almost $12 from 2011. Mother's Day is Sunday, May 13.
For working mothers, it seems as if they would rather have flexibility on the job over longer maternity leave. TheLadders released a new survey revealing that working mothers care more about having flexible hours after returning to work than spending more time at home while on leave. In fact, when asked to prioritize six "work situations" as a working mother, the majority (44 percent) chose flexibility as most important versus only 5 percent who said they would opt for longer maternity leave.
In addition to flexible working hours and extensive time off, working mothers ranked the scenarios as follows:
1. Ability to work from home - (29 percent)
2. Convenient working hours (20 percent)
3. On-site day care (2 percent)
4. Generous paternity leave (0 percent).
* The female professionals surveyed are in the following industries: construction, education, engineering, finance, human resources, law, marketing, medical/science, operations, real estate, sales and technology.
"Since launching almost a decade ago, we have seen a growing desire for job seekers to work in – and return to – an environment that understands and supports their personal values," said Alex Douzet, Chief Operating Officer and Co-founder of TheLadders. "It is clear from our Mother's Day survey that working mothers are eager to return to the office when it is a comfortable and rewarding transition. Employer sensitivity for the unique needs of working mothers will help drive employee satisfaction and retention."
TheLadders is the most comprehensive job-matching service for career-driven professionals, surveyed more than 250 women who are, or soon will be, working mothers.
Some insights come courtesy of Godiva Coffee and Wakefield Research. In a nutshell, the research has indicated that 87 percent of Americans (moms included) believe it's the quality of time spent with Mom, not the quantity of time, that's most important. Oh yes, Godiva notes that to treat mom, they are offering offering two special limited edition flavors: Dark Chocolate Raspberry and Roasted Almond.
But, now, back to some other information. They suggest:
- Surprise her with breakfast in bed: Nothing shows your love for Mom like waking up before she does to prepare her a delicious breakfast; and just remember to clean up the kitchen afterwards.
- Work yourself into her schedule for a day: Help Mom run her errands and be her chauffeur to enjoy the great conversation that comes while driving around together doing everyday things.
- Stroll down memory lane: enjoy viewing old photo albums and/or videos to reminisce. More information about Godiva's family of premium coffees, including grocery store availability, is available at
To delve a little deeper in the tried and true idea of breakfast for mom, and to include the kids, there is help. The culinary folks at Buffets, Inc. brands (owner of HomeTown® Buffet, Old Country Buffet® and Ryan's Buffet®) have been whipping up some no-cook meal ideas.
"Fun, food and family go hand in hand during special occasions like Mother's Day," said Greg Graber, Chief Operations Officer for Buffets and father of four. "Even finger food can be fun and tasty if we use just a little imagination."
Graber also notes one must plan. "Work with your child to create fun names for the dishes and produce an actual menu describing the meal. Spend time coloring a placemat or pick some wild flowers, but most of all get creative."
But, pay attention to the kids. That means Dads, too. Any child up to at least age ten needs supervision when in the kitchen, even if the stove is not used, is was suggested. "Young children can drop cans on their little toes or hurt themselves while slicing fruit," sadd Graber.
No-Cook Mommy Menu Brunch:
Tutti Frutti
Start with prepared fruit salad from your local market's fresh produce department OR a bowl of washed strawberries and blueberries and sprinkle it with confectioners sugar and a teaspoon of whipped cream.
Dill-icious Sandwiches
Stack a slice of baby Swiss cheese and deli ham.
Place a dill pickle spear on one side and then "roll" the ham and cheese around the pickle.
Secure with a tooth pick. Place a few on a small salad plate and garnish with a sliced tomato.
Use your little one's first sippee cup and fill it with chocolate milk from 2 percent reduced fat milk and Hershey's® chocolate syrup. Make sure you leave a little chocolate on the inside of the cup so mom knows you made it "from scratch".
Create a small plate with a variety of crackers and some cubed cheese.
Create a beautiful handmade card, place it on a plate and scatter some Hershey's® Hug & Kisses® candies around the plate.
Gift certificate
Help your child write out a gift certificate for Mom good for a "Mommy & Me" afternoon – complete with a simple sack picnic of favorite sandwiches.
Dining out
Buffets Inc. reports that Mother's Day is one of its busiest days of the year. To help create that "made with love" feel, the restaurants are giving out Special Mother's Day cards to all children so they can create a refrigerator-worthy piece of art—complete with a "Mommy & Me" gift certificate where Mom can come back again and bring up to two children in for free kids meals.
Need a little quick help? With over 80-million Moms to shop for, Mother's Day is second only to Christmas when it comes to giving gifts. This year, KillerApps.TV and Emmy Award winning Technology and Trends reporter Brett Larson offer advice on what technology Mom will love.
Featured gift ideas for Mother's Day 2012 are: – Shop ProFlowers this Mother's Day for that special mom or mom-to-be in your life, and help ensure a healthy start for all our babies. For each Mother's Day bouquet ordered through, ProFlowers will be contributing $15 to the March of Dimes.
Kindle – there is a Kindle for every type of Mom. Now, through Mother's Day, you can save 30 percent on select covers and sleeves when you buy a Kindle or Kindle Fire. Visit
The Sansa® Clip Zip™ MP3 player - The sub-$50 player includes a large color screen, a microphone, a memory card slot for extra storage, a stopwatch and an FM radio. Visit
The SanDisk Ultra® SDHC™ card - It's twice as fast as ordinary memory cards, letting mom take better pictures and record Full HD videos, and it saves time when moving images to a computer. Visit
The iLuv WorkStation™ Pro (iMM517) - is slim, chic audio dock for your iPad, iPhone or iPod. It has a rotating arm to enable easy viewing in either portrait or landscape mode and a Bluetooth® keyboard for an improved typing experience. Best of all, the WorkStation™ Pro boosts the sound of your Apple devices with jAura® Sound technology. Visit
Let's wrap this Mother's Day bouquet with more information on working mothers. TheLadders Mother's Day survey noted above, also revealed other key learnings:
WORKING HARD. The number-one reason respondents returned to work is for "financial reasons," although resuming employment because they "enjoy their career" is a close second. Needing benefits (health/child care) and just wanting to "get out of the house" were less motivating rationale.
SUPPORT. When asked how having a child impacts the way that working mothers feel they are regarded by coworkers, almost half (42 percent) felt their colleagues are "supportive and understanding," while 18 percent believe that others "behaved the same." Almost a quarter (24 percent) said their coworkers are "supportive, but don't understand my situation" and 16 percent said their teammates are "resentful of my competing priorities or schedule."
BALANCE. Balancing a career and a family is a huge struggle for 87 percent of respondents with 55 percent admitting that "excelling at both is overwhelming," 13 percent "struggled at first, but now it's under control."
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