The late-Michael Jackson was likely not asked if he wanted his image splashed across Pepsi cans all over the planet, but that's what's happening. On May 3 Pepsi announced a new global pop culture ad campaign using Jackson's silhouette on their cans.
Jackson did appear in Pepsi ads in the 1980's, but not on their cans. This time around, in a deal with his estate, one billion Pepsi cans will have him on the cover; Pepsi is calling these cans a "limited edition" collection but at that number the sky would appear to be the limit.
Statement from Michael Jackson Estate
There's no word on how much money will be forked over to his estate for the permission to use the gloved one's image but, not surprisingly, estate executors are happy about the deal. “We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the ’Bad’ album and tour, and to put Michael on one billion Pepsi cans,” John Branca and John McClain, executors of Jackson’s estate, said in a press statement.
Jackson, who died of a prescription drug overdose in 2009 at the age of 50, remains a popular music icon despite his death. His records continue to sell and he has millions of twitter followers and Facebook Fans. In 1984, in a famous incident, he caught fire while filming a Pepsi commercial and it's been blamed on his subsequent addiction to painkillers.