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article imageWill Twitter eventually offer a premium version ─ or not?

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By Leigh Goessl     May 3, 2012 in Internet
A story on the web has generated some speculation about Twitter's future plans, whether or not the micro-blogging network may eventually launch a premium version for individual users.
Earlier this week during Wired's business conference, Twitter CEO Dick Costolo had been asked by a member of the audience whether or not the company planned to release a "pro" version of Twitter. Initially, Mashable.com had reported Costolo did not confirm Twitter would launch a new version but "did suggest that it was an idea the company was exploring."
However, Costolo later said he did not suggest the company was launching a pro version of Twitter. The CEO sent out a tweet in response to a tweet by a member who linked to the Mashable story, which said "@Leeroy7Com @heykim Not only did I NOT say that, I explicitly said not to take my comments to mean anything like this. #lookatthetranscript"
Mashable later updated their report to include the tweet and also the transcript of what Costolo said in response to the question "Similar to how we see brands have the ability to pin tweets, go into analytics, will we ever see an individual be a pro user or be able to pay to be a pro user and have access to those benefits?"
Costolo had said, "I think that’s a perfectly reasonable expectation. Don’t take that and write down, i know people write down “users will soon have…”. It’s a perfectly reasonable expectation. We’re absolutely going to evolve the profiles page to provide users with more lightweight controls over that page. And that’s the kind of thing that I would like to see in that kind of environment." [full text contained in Mashable's story]
So while Costolo does not say with any absolutes a "pro" version is in the works, could a premium pay version be somewhere on the horizon?
While at the moment, Twitter has not announced any plans to launch the premium service, one thing that was said with all certainty was Twitter is in no rush to file for an initial public offering when asked at the conference about potentially "missing the IPO window". Costolo called this notion “silly short-sighted thinking,” reported Media Bistro. Costolo indicated the management at Twitter is more focused on their business model and currently has the funding needed. He made it clear Twitter is not in any rush to go public, despite the fact many other Internet companies, including social network giant Facebook, are filing paperwork for IPO.
Facebook's highly anticipated IPO is expected to occur later this month.
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