Kids' and parents' current favourite app provider, San Francisco-based Fingerprint Digital, a start-up focusing on educational apps for kids, doubled their number of free games this week, shooting up the number of play minutes.
According to Fingerprint Digital, Fingerprint’s team has generated over $4 billion in revenue, 500 million downloads, 200 video games, 100 interactive books, and 12 technology patents. By January they had seen a 150% increase in activity, 5 million minutes had been played on its first apps launched into iTunes at the beginning of December 2011, and over 600,000 game playing sessions had been recorded.
Now Fingerprint Digital is heading towards15,000,000 minutes of playing time.
Fingerprint Digital was started by Nancy MacIntyre, formerly the EVP of Products and Marketing at LeapFrog, and Brad Edelman, co-founder of social gaming company PlayFirst.
Fingerprint is popular amongst parents because not only are the apps educational, parents also receive information in the form of progress sheets allowing them to keep tabs on their kids while they are absorbed in their digital games.
Currently, Fingerprint offers a dozen free apps with more in the pipeline. Most are designed for early childhood and pre-school development, focusing on:
• Reading Comprehension
• Problem Solving
• Foreign Language
With the amount of play minutes increasing dramatically, kids seem to love these apps and parents seem to approve.