The 90-second commercial spot
, developed for Roller Kingdom in Reno by comedy duo Rhett McLaughlin and Link Neal had accumulated 370,000 views on YouTube by midday Sunday, seven days after it was posted online.
The folksy video shows a drug dealer offering pills to a boy, a man using candy to lure children into a van, and gang members prompting kids to spray paint bridges.
The children tell the bad guys they'd rather be roller skating.
Roller Kingdom owner Brad Armstrong tells KRNV-TV that the duo offered to produce the commercial for free so they could show it on their cable TV show, "Rhett and Link: Commercial Kings."