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article imageStudy: Canada's Do Not Call List working, 78% getting less calls

By Andrew Moran     Apr 25, 2012 in Business
Toronto - According to a new survey, many Canadians believe they are receiving fewer unwanted telemarketing calls due in part to the National Do Not Call List (DNCL). Rogue telemarketers still remain a challenge for the DNCL regulator.
It’s a pretty common scenario: you’re at home eating your dinner and suddenly your phone rings. Instead of the voice of a loved one calling, it is a pesky telemarketer attempting to sell you accidental insurance. A new survey says these instances are occurring less and less as time goes by, according to a press release.
After four years of amendments in the House of Commons, legislation gave the Canadian Radio-Television and Telecommunications Commission (CRTC) the power to establish a national do not call list. As of Sept. 30, 2008, residents were given the opportunity to register their telephone numbers online or by telephone.
Is it a success or a failure? Many people have their opinions, but according to a VoxPop (Voice of the People) survey, 78 percent say they receive fewer telemarketing calls now than before they added their telephone number to the DNCL.
Upon further analysis of the numbers, 42 percent of respondents say they get “noticeably fewer” or “far fewer” calls from telemarketers, while 31 percent say they receive “slightly fewer” and five percent say they do not receive any telemarketing calls at all since registering.
This study is the fourth to be established since 2008 and was commissioned by the Marketing Research and Intelligence Association (MRIA), which is the governing body of the market, survey and public opinion research industry.
There are residents, though, who are still getting calls from rogue telemarketers. The survey found that 18 percent of respondents say they receive much more telemarketing calls than they did before registering with the DNCL.
“One of the great challenges facing the CRTC, as the regulator, is combatting the rising number of rogue telemarketers using automatic dialers to phone Canadians whether they are registered on the no-call list or not,” said Brendan Wycks, executive director of MRIA. “The CRTC has issued more than $2.1 million in fines since the DNCL was established in 2008. But catching and punishing unscrupulous telemarketers is, in many cases, extremely difficult because so many of these calls originate from outside Canada.”
Registered charities, political parties, pollsters, newspaper subscription solicitors and riding associations are exempted from the no-call list.
More about Canada, national do not call list, Survey, Telemarketing, voice of the people
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