The advertising campaign is entitled, "More bang for your buck." The ad shows a man purporting to be a Secret Service agent. He's dressed in a dark suit and is wearing sunglasses and an ear piece. Just behind him are four bikini clad women. The ad notes "Upfront payment is required."
The airlines is spoofing the current Secret Service scandal in the ad. Last week it was discovered that eleven members of the Secret Service, who were in Cartagena, Colombia in advance of Obama's arrival for the Summit of the Americas, were involved with prostitutes.
The sexcapades came to the attention of authorities when one of the agents allegedly became involved in a dispute with one of the women over payment. That all could have been avoided if the woman had required payment in advance, just like Spirit Airlines does.
As to the possible success of the ad campaign, Jim Copacino, an advertising executive, is quoted by MSNBC
The campaign is funny but in a weird way. It's obviously not aimed at the serious business travel market, but at younger people who might take an impulse flight and don't take themselves or the products that they use that seriously.
[PDF] was founded in 1964 and has operated under several different names. In 2005, the company began to focus its operations on that of a low budget airline, with flights within the United States and to the Caribbean and Latin America. The company's policy is to charge low prices for the essentials and to charge extra for such things as beverages and snacks, checked baggage, and seat assignments. Spirit is now based in Miramar, Florida.
Making fun of the Secret Service sex scandal is not the only time the airline has poked fun at people or situations. Currently they are running another campaign
that refers to the current General Services Administration scandal. Members of the GSA are under investigation for the agency's lavish spending of taxpayer money. Spirit is running an ad that says GSA stands for "Great Savings Always" and that "even interns can afford it."
As reported by the Daily Mail
, Spirit in the past has poked fun at Anthony Weiner, Charlie Sheen, and others.
Prices for a one way ticket to Cartagena begin at $19.80.