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article imageIkea introduces Uppleva furniture with built-in LED HDTV, Blu-ray

article:323145:6::0
By Andrew Moran
Apr 17, 2012 in Business
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Stockholm - Instead of finding new Swedish meatball dishes or easy-to-construct furniture pieces, the world's largest furniture maker has introduced the Ikea Uppleva: a mixture of furniture, HDTV, Blu-ray player and Wi-Fi ready.
Are you sick and tired of all the wires, electronics devices and general clutter that surround your home entertainment system? Ikea may have solved your worries with its latest product innovation that may transform your television into a decor piece.
Ikea published a video on YouTube Monday that shows off its Uppleva: furniture already integrated with an LED HDTV/, Blu-ray & DVD player, a wireless 2.1 subwoofer, MP3 player, FM radio and Internet connectivity.
The Uppleva has all the necessary components that your standard HDTV has. All of the wires are hidden inside of the furniture and is fully customizable – the size of television you want, choice of extra storage, three different designs and full selection of styles.
It will be available as of June 2012 at Ikea stores in Stockholm, Milan, Paris, Berlin and Gdansk. A few months later in autumn, the Uppleva will be sold in its Italy, France, Poland, Denmark, Spain, Norway and Portugal stores. In the spring of next year, the Uppleva is expected to be in more countries.
The price starts at $960 for the simplest Uppleva.
“We've had very clear signals from customers that there is a need to be able to buy and integrate home electronics with the furniture in a simple way,” said Tolga Oncu, sales chief at Ikea Sweden, in an interview with Reuters. “With the way IKEA works, the way we can offer our products at the lowest prices on the market, we are convinced that this will be a really big success.”
Ikea’s new television, and other electronics, is developed by Chinese manufacturer TCL.
The Swedish company has more than 280 stores in 25 nations and employs approximately 130,000 people. In 2010, it reported revenues of 23.5 billion euros.
article:323145:6::0
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