Disillusioned with weak jawlines and longing for strong, confident profiles, Americans are lining up for the hottest trend in plastic surgery: Chinplants.
A new report shows "chinplants," also known as chin implants, are the fastest-growing cosmetic procedure in the US among men and women, the BBC reports.
According to the American Society of Plastic Surgeons, (ASPS) chin augmentation rose by 71% in 2011, more than breast augmentation, botulinum toxin injection, and liposuction combined,WebMD writes.
Dr. Darrick Antell, a New York plastic surgeon, told The Orange County Register, “Many of my patients who have had chin work hear comments like, ’Have you been working out lately?’ I think that sums it up well. And you can’t diet and exercise your way to a stronger chin. You either have it, or you don’t.”
Antell said in the ASPS news release, ”The chin has long been used as a basis for judgment of human character. We may perceive someone with a strong prominent chin to automatically be more aggressive, athletic and decisive. This is true of both men and women,” KMJ news reported.
The American Society of Plastic Surgeons suggest the trend has been prompted by increased use of video conferencing which causes employees to focus on their facial appearance, an aging baby boomer population, and competition in the workplace.
"The chin and jawline are among the first areas to show signs of aging," Malcolm Z. Roth, MD, president of the American Society of Plastic Surgeons, says in a news release. "We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be."
Chin augmentation was up in all demographic groups, with the rate higher in men than women, and greatest in patients age 40 and up.
What's behind the rising rate in men?
A weak jawline could cost a man his job,said the Guardian's Tim Dowling, on why American men were clamoring for the plastic surgery.
American men now believe that a stronger jawline will give them an advantage at work, or save them from being laid off in the coming economic meltdown. According to Brent Moelkin, a California plastic surgeon, "people with weak chins in the media are portrayed as embezzlers or as having weak characters, so a strong chin is very important. This has spilt over from film to industry, with executives and even now salesman feeling that a strong chin would enhance their credibility."
According to WLS-TV, for the procedure, a surgeon creates a pocket in front of the chin and under the muscles. During the surgery, a specially shaped implant — typically made of silicone rubber — is inserted in front of the jawbone.
The cost for chin augmentation ranges from $2,500 to $5,000, NYDaily News reports including anesthesia and other additional charges, according to the ASPS.