What a difference one week makes! Madonna's new album “MDNA” tops Lady Gaga's "Born This Way," for the biggest second week sales drop in U.S. Billboard chart history for a No. 1-debuting album, Billboard.com reports.
According to Billboard, the album slides from No. 1 to No. 8 on the Billboard 200 with a 86.7% sales decline (falling from 359,000 to 48,000 according to SoundScan).
Forbes reporter Roger Friedman wrote that "MDNA's" fall from grace was expected, since its debut was bolstered by albums included in the sale of tickets to the star's upcoming tour. "That promotion artificially inflated Madonna's numbers, putting her first before Lionel Richie and his Tuskegee album," Friedman wrote.
"Without these ticket package sales," the Rolling Stones added, "MDNA would have placed at Number 2 on the charts behind Lionel Richie's Tuskegee, which moved 199,000 copies in that week."
Friedman also had some advice for the Material Girl's promotion team.
"I do think that all the people involved in the Madonna ticket-CD deal should apologize to Richie for denying him his rightful place at number 1," he wrote.
The percentage dip surpasses the record set by Lady Gaga's "Born This Way," when it fell 84.27% in its second week on the chart dated June 18, 2011, Billboard reports.
"Born This Way" bowed the previous frame at No. 1 with 1.11 million, and then sold 174,000 in its second week at the top of the chart. "Born This Way's" debut was amplified by Amazon MP3's decision to offer the set at 99 cents twice on two separate days during its premiere week.