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article imageOp-Ed: Nothing like Doomsday to bring out the entrepreneurs

By Amanda Payne     Apr 11, 2012 in Lifestyle
With half the world convinced that the world is going to end in December 2012, several smart business men have jumped on an excellent opportunity to make some big money.
In Kansas, USA, a luxury condominium complex has been built deep below the prairie in an abandoned missile silo. According to the builders, the building will survive everything from solar flares, nuclear attacks and even disease pandemics. However, only the very rich will be able to enjoy these luxury apartments worth a whopping price tag of $7 million (around 4.4 million pounds sterling). So far, four people have put their money where their panic is and shelled out for their 'Doomsday shelter'.
Each apartment has all the luxury fixtures and fittings you would expect for that amount of cash. There will be a swimming pool and gym, a movie theatre and library and in case of major food shortages, there will be an indoor farm to provide residents with fresh fish and vegetables. Major security measures are in place to stop any attacks on the building.
Developer Larry Hall believes that as more natural disasters happen and the economic crisis bites deeper, many more of the seriously rich will be queueing up to buy one of his super safe silo apartments. In the meantime, he is collecting money with a smile on his face. He does however have an apartment ready in the silo for his own family which they intend to use as a holiday home if things don't go the way the doom mongers are predicting.
A quick search on the Internet will show you that Larry is not the only one making big bucks out of other people's fears. The website doomsday-preppers has items such as 72 hour emergency survival kits, cook in a pouch meals and specialised generators. Or you could go over to to find out all you need to know about how to build and stock your very own survival shelter, preferably deep underground. These are just two of thousands of websites that have sprung up to cater for the fears of people across the world... and line the pockets of the businesses who are preying on panic to make a fortune.
It doesn't seem to matter how many government, scientific or academic bodies try to point out that all the panic is pointless, people are still panicking. The NASA website points out :
"Nothing bad will happen to the Earth in 2012. Our planet has been getting along just fine for more than 4 billion years, and credible scientists worldwide know of no threat associated with 2012."
National Geographic magazine has several articles on the subject with one pointing out:
"For the Maya, the end of the long count represents the end of an old cycle and the beginning of a new one".
However, people, many of who seem perfectly rational in their day to day lives, are convinced that its' all a conspiracy and we're all going to die. Interestingly, quite what the disaster will be that brings our world to an end changes by the day depending on what's trending in the news. One day its a solar storm, then its major earthquakes, nuclear weapons, the earth tilting on it's axis and so on. A recent Digital Journal article tells of thousands of people heading to a small village in France because they expect spaceships to come and beam them up, leaving the locals very confused but travel agents making money as they organise one way tickets on the doom train.
One thing is certain, if the earth does come to a sudden end, we are very unlikely to be around to know about it. All those Hollywood movies where a handful of survivors somehow make it through are just that, movies. So, stop worrying about when and how the world will end and get on with enjoying living.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of
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