reports that Houston’s Memorial Hermann Northwest Hospital organized the event, which generated an estimated 125 million impressions through Twitter, Storify and media coverage in the weeks following the operation.
The surgery, a double-coronary artery bypass, was performed by Dr. Michael Macris. The patient was 57 years old, and has recovered just fine. Dr. Macris documented the surgery by wearing a camera on his head. During the surgery, Dr. Macris' colleague Dr. Paresh Patel updated the hospital's Twitter feed (@houstonhospital
) with updates of 140 characters or less, and also answered questions about the procedure.
Live-tweeting events are commonly hosted to promote or comment on popular TV programs or awards shows, or during product launches, such as the Apple Keynote events. Next month, historians will "live-tweet" the Titanic disaster
in real time, in honor of the centennial anniversary of the disaster.